SAN FRANCISCO--(BUSINESS WIRE)--
Cushman & Wakefield today released Tech
Cities 2.0 an annual report that identifies existing and emerging
tech centers increasingly driving the North American economy and details
their impact on the commercial real estate sector.
A follow-up from last year’s inaugural Tech
Cities 1.0 report, this year’s research reviewed all major North
American markets, and groups the top cities into three categories based
on how important the tech sector is to the local economy and real estate
market: ‘tech is a critical component’ / ‘tech is a key driver’ / ‘tech
is important’.
“As tech companies continue to dominate headlines and grow, a key
question is how this affects commercial real estate. Building upon our
inaugural Tech Cities report from last year, Tech Cities 2.0 offers new
data and a further in-depth analysis of the marketplace,” Revathi
Greenwood, Cushman & Wakefield’s Americas Head of Research, said.
“Tech is no longer limited to just traditional technology companies –
media companies, retailers and even law firms are competing for the same
spaces and talent as traditional tech companies. While the result can be
seen in nationwide trends, we’ve identified key insights that impact
companies across every industry,” Greenwood said.
Ken McCarthy, Cushman & Wakefield’s New York-based Principal Economist
and Applied Research Lead for the U.S. said Tech Cities 2.0 demonstrates
the profound impact the tech sector has had on commercial real estate in
what appears to be one fell swoop but has been building since the
financial crisis of 2008.
“Although we expect established markets like Silicon Valley to see
continued investment, new tech hubs are emerging across North America,
from Provo to Philadelphia, sustaining a period of tech-driven, economic
growth unseen since the dot-com boom of the late 1990s.”
McCarthy said New York City had seen significant growth in the TAMI
sector (Technology, Advertising, Media and Information). “If Silicon
Valley is the brains of the tech sector, then New York City is the
creative center. In this cycle, tech has been very important to New York
City. TAMI employment growth has been much stronger than many other
sectors and that growth has been centered in that Midtown South of
Market, and that market in particular has seen significant growth in
terms of both property values and rents.”
The tech industry has changed the way its companies and also those
traditionally non-tech approach commercial real estate said Robert
Sammons, Cushman & Wakefield’s Senior Director, Northern California
Research.
“Both start-ups and big tech companies have recognized they need a
footprint in the central cities to keep attracting millennial workers,
and as a result, they are taking large chunks of high-rise buildings and
trophy assets in dense urban areas - in addition to keeping their
sprawling campuses in the suburbs,” Sammons said.
As well, he added that tech companies are driving demand as they
continue to hunt for space and grabbing it in certain hot markets when
they can find it. “With unemployment at 4.0% or lower in each of these
markets, tech companies of all sizes are in a war for talent and must do
their utmost to hold on to and recruit employees – and that means the
best salaries, the best incentives, the best space and the best
location. That last point has generally meant an urban or even suburban
location that is mixed-use, walkable, bikeable and near mass transit,”
he said.
“The trend for the start-ups and tech companies to occupy large spaces
in metropolitan areas is occurring all over North America and especially
in the cities our report identifies as ‘Tech is a critical component of
the local economy and CRE market,’” Sammons said.
Combining employment, occupations, venture capital investment, and
demographics statistics, this year’s list from Tech Cities 2.0 is
separated into three major categories:
-
Tech is
a critical component of the local
economy and CRE market:
-
Austin
-
Boston
-
Provo
-
Raleigh/Durham
-
Salt Lake City
-
San Diego
-
San Francisco
-
Silicon Valley
-
Seattle
-
Washington, DC Metro
-
Tech is
a key driver of the local economy and
CRE market:
-
Atlanta
-
Dallas/Fort Worth
-
Denver
-
Minneapolis/St. Paul
-
Montreal
-
Portland, OR
-
Toronto
-
Vancouver
-
Tech is important
to the local economy and CRE
market, but there are other important sectors as well:
-
Baltimore
-
Charlotte
-
Chicago
-
Greater Los Angeles
-
South Florida
-
New York City
-
Philadelphia
Key findings from Tech Cities 2.0 include:
-
In the first of half of last year, 42% of the square footage in
the top 100 leases in North America were signed by tech companies.
-
The fastest growing tech employment market since 2010 is Provo, Utah.
Though a smaller market than the others on the list, the number of
people employed by tech companies increased 64.9%, surpassing the
62.7% increase in San Francisco.
-
Average asking rents in cities like Atlanta, Austin, Seattle, and San
Francisco have increased more than 50% since 2010.
-
Property prices are skyrocketing. Among the Top 25, property prices
have increased on average by 59%, with the greatest increases
happening in Austin, Silicon Valley, and San Francisco.
-
Cities that are targets for venture capital funding are the most
important tech cities in North America. Among the Top 25, VC funding grew
by an average of $2.0 billion compared to $457 million for the top
101 markets.
-
The top four cities for new construction are all cities where
tech is a critical factor in the local real estate market, including:
Austin, Raleigh/Durham, Seattle, and San Francisco.
About Cushman & Wakefield
Cushman & Wakefield (NYSE: CWK) is a leading global real estate services
firm that delivers exceptional value by putting ideas into action for
real estate occupiers and owners. Cushman & Wakefield is among the
largest real estate services firms with 48,000 employees in
approximately 400 offices and 70 countries. In 2017, the firm had
revenue of $6.9 billion across core services of property, facilities and
project management, leasing, capital markets, valuation and other
services. To learn more, visit www.cushmanwakefield.com
or follow @CushWake
on Twitter.
Source: Cushman & Wakefield
View source version on businesswire.com:
https://www.businesswire.com/news/home/20180927005531/en/
MEDIA CONTACT:
Cushman & Wakefield
Caroline James
Communications
Director – West Region
caroline.james@cushwake.com
Source: Cushman & Wakefield